PMA Consulting, LLC

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Western North Carolina Fundraisers Collaborate on Philanthropy Institute

Blue Ridge lake_drop_shadowOver 150 fundraising professionals gathered together at Blue Ridge Community College on July 18 to celebrate and learn more about the nonprofit sector. Attendees from all over Western North Carolina were treated to multiple sessions on relevant topics such as social media, career development and fundraising techniques. Each year, the Western NC AFP chapter organizes this event to provide quality training and networking for fundraising professionals in this part of the state.

Having recently moved to Western North Carolina, PMA Associate Director Sally Loftis participated in this daylong event. Here are some highlights that Sally shared with us:

  • Crisis Communications – Adrienne Ammerman of Communities in Schools of Buncombe County shared a template and overall framework of building a crisis communications plan. Weather-related events, funding cuts and personnel issues could all necessitate the need for this type of communications plan. Preparing now can alleviate many headaches in the future.
  • TEDx Talk Salon – A group of attendees viewed the YouTube video of Dan Pallotta stating that “the way we think about charity is dead wrong.” In TEDx style, the group had a stacked dialogue about the ways that nonprofits are viewed differently than for-profit businesses. You can view that same video HERE.
  • The Soft Skills of Fundraising – Gail Perry shared many everyday tips on how to present oneself as a professional and competent fundraiser. She offered example upon example of ways that fundraisers can easily miss donor opportunities because of manners, dress and other social skills.
  • Career Development – WNC AFP Chapter president Alex Comfort gave a candid session about the timing of career changes. Too often fundraisers don’t leave soon enough to make the right career move. Alex facilitated a candid dialogue around the challenges of finding new positions and determining which jobs are the best fit for one’s personality and lifestyle.

This annual event is one of many events in North Carolina for fundraising professionals. The next all-day event takes place on Friday, August 16, 2013, in Concord, NC, as part of the state AFP conference. You can find more information on speakers and registration HERE.