Top 200 Largest Charities
Forbes has released its Top 200 Largest Charities list for the year. The top 10 alone received $45 billion in contributions during their most recent reported year. Even with such large numbers, average donations to the 200 fell a sharp 11 percent to $211 million each.
A key trend to pay attention to? Big charities have a very high donor dependency. While it’s great to go after new and even elusive million dollar donors, it may be more important to take care of current (and smaller) donors. Also, don’t forget to thank your donors – as mentioned in a previous post.
View the Forbes list here.
Happy Thanksgiving from Patton McDowell & Associates!