The New Resource Development Landscape for Community Colleges
Last week, PMA’s Patton McDowell and Josh Jacobson were pleased to present at the North Carolina Council of Resource Development’s 2013 Annual Conference in Wrightsville Beach, NC.
NC CORD is a statewide organization comprised of North Carolina Community College Resource Development officers working together to enhance fundraising, grant writing and volunteer development efforts on state community college campuses.
Patton and Josh’s presentation was entitled “The New Resource Development Landscape for Community Colleges,” covering the changes to the model of fundraising. At the core of PMA’s presentation is the belief that there has never been a better time for technical and community college foundations to develop a strategic resource development plan, focused on harnessing the latent potential in four key populations – foundation board members and trustees, regional businesses, local philanthropists and alumni.
The presentation was well attended, and the resulting conversation was rich with insight from the front lines. Key comments included:
- Leadership development can include encouraging the appointment of trustees who are representative of the region’s leadership. Some colleges have succeeded in shaping the trustee structure, making it a more sought after position.
- The challenge in rural communities is making the case for support relevant with a shrinking core of businesses who are already accustomed to the college as a partner.
- For some colleges, the advancement professional wears many hats and must balance other roles, making the challenge that lies ahead that much more difficult.
PMA has been proud to partner with technical and community colleges throughout the Carolinas, and believes passionately in the work advancement professionals do to drive resources. Whether situated in an urban setting or serving as a leader in a rural one, these critically-needed institutions have an exciting case for support that is custom-made for the current economic environment. Harnessing and unleashing that potential is at the heart of the firm’s services.
For more information on PMA’s work with community colleges, click the titles of these previous blog posts: “For Community Colleges, The Time Is Now” and “Seeking The Glass Slipper: Community & Technical Colleges.” For a more detailed explanation of PMA’s services, please contact Josh Jacobson at firstname.lastname@example.org.