PMA Consulting, LLC

Greater Raleigh Chamber of Commerce

Strategic Planning, Organizational Analysis & Structure

Following a transition in leadership and facing tremendous growth in the region, the Raleigh Chamber Executive Committee issued an RFP for consultant services to conduct an organizational assessment to guide the Chamber’s 3-year growth and direction. The Chamber engaged PMA in late 2015 to conduct a comprehensive, strategic review of operations, supported by a wide array of community stakeholder conversations and targeted focus groups. Results of the partnership included an updated mission statement, a new vision statement, clarified multi-year goals and priorities, and an articulated value proposition. PMA’s organizational assessment and resulting plan set the foundation for later development of the Chamber’s strategic plan through 2019, a 2016-2017 annual business plan, and a new branding initiative.


Jim Hanson, Regional President, PNC Bank

“When the CEO of the Greater Raleigh Chamber of Commerce retired in 2015 after 21 years, and a new CEO joined the organization, the Executive Committee and the new CEO decided it was the right time to embark on an Organizational Assessment to guide the Chamber’s strategic plan. Through an RFP process, the Task Force that led the Organizational Assessment quickly realized the value that PMA Consulting would add to the project. The PMA team completed a number of community interviews, board listening sessions, and online data gathering to guide its recommendations back to the Task Force.

The Chamber team of staff and volunteers found PMA to be timely, professional, highly qualified, and the result was concise, clear feedback on where the organization stood today and where its opportunities lie for the future. This process and information has guided the strategic plan for the Greater Raleigh Chamber of Commerce, and made the organization stronger as it focuses on its mission to build a thriving regional economy, enhance the community’s quality of life, and strengthen member businesses.”


Jim Hansen, Regional President, PNC Bank - Organizational Assessment Task Force Chair