PMA Consulting, LLC

Charlotte Symphony Orchestra

Funding Support, Campaign Planning

The Charlotte Symphony Orchestra is the largest professional performing arts organization in the central Carolinas. To meet its vision to become a “best in class” orchestra, the Symphony contemplated a $30 to $40 million campaign to generate a significant increase in endowment funds. The Symphony engaged PMA to assist with careful strategy and planning for the campaign, including assessment of campaign feasibility and timing options. PMA’s work included a survey of regional and national campaign activity, campaign structure and implementation recommendations, case for support development, and a wide variety of stakeholder and prospect interviews. The successful engagement with PMA built community awareness and explored giving capacity and inclination among a variety of stakeholders, including season ticketholders, past and current donors, and potential lead investors throughout the Charlotte region.