Campaign Feasibility & Management

Service Description

Major campaigns are critical initiatives for any nonprofit organization. Whether an awareness effort, project-based funding drive or full-scale capital campaign, an organization must determine if its goals are feasible and structure a platform for success. The complexities of the current economy require nonprofits to be well-informed and holistic in their campaign planning.

PMA can assess the viability of campaign goals, design and review collateral materials and communication systems and build a staff and volunteer infrastructure that will best support campaign. PMA can also aid in the implementation of campaigns, working alongside an organization’s staff to help ensure objectives are met.

Case Study

Greensboro College, a private, Methodist-affiliated institution, engaged PMA in 2010 and 2011 to help assess capital campaign feasibility and launch a new vision.

“Efforts to reinvigorate Greensboro were overshadowed by past shortfalls…Read more