PMA Consulting, LLC

Prescription for Hope Gala Boosts Fundraising and Awareness

In a June 2009 New York Times article, a North Carolina pharmacist said that she is no longer getting questions about dosing or side effects of drugs. Instead she is fielding questions about cost – “How many pills can I get to tide me over ‘til payday?” and “Of the five medicines I’ve been prescribed, which are the two most important?”

NC MedAssist is a non-profit community pharmacy working to make sure those questions don’t have to be asked. By dispensing over $5 million annually in free prescription medication to low-income, uninsured children and adults across North Carolina, NC MedAssist is keeping our neighbors in good health so they can maintain jobs, pay their bills, keep their homes and put food on the table.

Patton McDowell & Associates began working with NC MedAssist in May, 2009, and the organization’s Prescription for Hope Gala on March 19th culminated a nearly year-long partnership designed to enhance its marketing and fund development efforts. The gala took place at the newly opened Ritz-Carlton in Charlotte and featured live music, dancing and a silent auction. A powerful program featured testimonials highlighting MedAssist’s impact on the community from two individuals who spoke passionately about the life-saving impact MedAssist had on their lives.

Charlotte-based sponsors rallied for the event – including Presbyterian Hospital, Bank of America, and PriceWaterhouseCoopers – with sponsorships exceeding $50,000, more than doubling the corporate support from the year before. For PMA, MedAssist proved to be a great partner that thrived with a dynamic sponsorship plan that showcased opportunities for the corporate community to get involved. With a completely redesigned sponsorship package, board members and staff implemented a “sponsorship campaign” that generated unprecedented support. In addition to the sponsorship packet, PMA developed the theme for the event as well as a family of material that included the invitation and the on-site program. The event went off without a glitch, and with ticket sales and auction proceeds, brought in over $65,000 to benefit the MedAssist mission to provide medicine to those who can’t otherwise afford it.

Thanks to this event and other fundraising efforts, NC MedAssist’s initiatives are continuing to expand to the far reaches of North Carolina to ensure that our uninsured neighbors continue to stay healthy. For more information, go to http://www.medassist.org/home/ .