PMA Presents…A Three-Part Workshop Series on the Development Cycle
“Creating a Roadmap for Fundraising Success”
In this heightened age of donor discrimination and philanthropic choice, there are few secret weapons, few unique opportunities, and few fast-track methods to securing substantial and sustainable donors. A plan not only tells you where you are going, but also tells you how you will get there. It empowers you to mark your progress and make changes along the way.
Join us for a 3-part series that will help you create or fine tune your organization’s development plan by focusing on time-tested strategies and tactics related to the development cycle.
- October 6 – Donor Identification: The Search For New Supporters
In the wake of economic unrest, where are the future (and current!) supporters for arts and cultural organizations hiding? The answer: they may be closer than you think. In the first of Patton McDowell & Associates’ three-part development cycle workshop series, presenters Patton McDowell and Josh Jacobson will walk through new ways to discover and research the individuals, companies and foundations that may have interest in funding your next gallery opening, performance or community program. Patton and Josh will present tips for discovery and talk through challenges facing your organizations. Participants will engage in small group breakout sessions.
- November 10 – Cultivation: Converting Earned to Contributed
As arts and cultural organizations mine through lists of contacts, searching for prospective donors, how do they know where to allocate their limited staff and board resources? In the second of Patton McDowell & Associates’ three-part development cycle workshop series, presenters Patton McDowell and Josh Jacobson will investigate the ways sources of earned revenue (audience members, ticket buyers, museum visitors, etc) can be converted to charitable donors. Patton and Josh will focus on the three forms of impact (cultural, educational and economic), present case studies of successful organizations, and provide an overview of best practices in annual fund development, corporate sponsorship and foundation outreach. Participants will be invited to discuss challenges in their own cultivation efforts and have Patton, Josh and the group brainstorm methods of engagement.
- December 8 – Stewardship: More Than Just “Thank You”
Once you’ve secured hard-earned support, how do you help ensure that you continue to receive it again and again? Stewardship is the often neglected component in the development cycle – the methods that you communicate and engage with a donor all year long. In the third of Patton McDowell & Associates’ three-part development cycle workshop series, presenters Patton McDowell and Josh Jacobson will outline the do’s and don’ts of stewardship, provide insights into new methods of keeping donors close and present case studies of successful organizations. Participants will work collaboratively to develop a season-long stewardship program for a sample organization.
Click here to register online.
Creating a Roadmap for Fundraising Success:
A Three-Part Workshop Series on the Development Cycle
- ASC Board Room (227 W Trade Street, Ste 250)
- Thursday, October 6 – 8:30-11:30AM
- Thursday, November 10 – 8:30-11:30AM
- Thursday, December 8 – 8:30-11:30AM
Presenters: Patton McDowell & Josh Jacobson, Patton McDowell & Associates, LLC
“If You Don’t Know Where You’re Going, Any Road Will Get You There.”
–The Cheshire Cat, Alice In Wonderland