PMA Consulting, LLC

Client Spotlight: Council for Children’s Rights

The Council for Children’s Rights, located in Charlotte, NC, is the community’s leading voice for children’s rights.   Founded in 1979, the Council for Children’s Rights is a merger of the Children’s Law Center and the Council for Children.  The Council has 30 trusted attorneys, advocates and professional staff who are dedicated to serving children and connecting them to vital services. 

 After many years of community conversations and discussions, the Larry King Center for Building Children’s Futures was unveiled.  Dedicated to the idea that each child is safe, healthy and educated, The Larry King Center, will partner with other local organizations serving children to create a unified approach to issues.  The LKC will use strategic planning, gaps analysis and evidence-base programs, and will hold itself accountable for pushing this agenda forward. The LKC does not work directly with children, but rather works to provide long-term solutions to chronic problems affecting children in our community. 

The goal of the LKC is to improve children’s lives across three areas: safety, health and education.  With the help of the community, the Larry King Center has identified three specific priorities: to improve school readiness; to increase access to health and mental health care; and to reduce the incidence and impact of child abuse and neglect.  These are audacious goals, and the LKC understands that community change takes time.  The work of the LKC will be evaluated by external evaluators over 10 years, which is required for the type of system change this initiative hopes to achieve.  As significant progress is made in these three areas, the LKC will address another set of community priorities for children.

Patton McDowell & Associates was hired in the July of 2009 to assist the Council for Children’s Rights with the fundraising for the Larry King Center.  PMA created a fund development plan to carefully assess all types of potential support (individuals, corporations, foundations, alliances) as well as establish infrastructure and staffing models for the Center.  Through the team approach, PMA has been able to provide consistent both on-site and off-site support.

The LKC received initial funding from five Charlotte-based foundations (Bank of America Foundation, The Duke Endowment, The Foundation for the Carolinas, Wachovia/Wells Fargo Foundation, and the John S. and James L. Knight Foundation).  In reaching out to individuals, corporations, foundations and government agencies, the Center hopes to raise $7M over the next 3 years, which will help the Center accomplish its 10 year goals.  The goals the Center has decided on are audacious, and will take time, but after 10 years of hard work they hope to meet significant milestones in improving our children’s lives.  The Center will be externally evaluated in seven years to ensure that they are meeting their goals.