PMA Consulting, LLC

Client Spotlight: Carolina Raptor Center

Carolina Raptor Center is dedicated to environmental stewardship and the conservation of birds of prey. The CRC mission is two-fold: 1) to serve the community with interactive educational programming and 2) to provide cutting-edge research and rehabilitation to injured and orphaned birds. By participating in a structured program or by walking CRC’s trails, children and adults are engaged in conservation and environmental education.

In addition to the regular educational programming and community outreach, WCNC’s Raptor Cam has captured the imagination of children and adults alike. As mother eagle Savannah took care of her nest of eggs, and as eaglet Noah hatched and grew into a healthy juvenile eagle, individuals, families, and school groups from around the world watched. Noah will be released into the wild this May and will be tracked by an innovative device that will chart her progress.

Patton McDowell & Associates was retained to boost CRC’s development and marketing team and help facilitate a structural reorganization. Beginning in February 2010, PMA began with a “database diagnostic” to ensure all active donor records were accurate while archiving thousands of older ones. With a more efficient database, segmented annual appeals were launched in the spring.

To promote CRC and its mission, PMA also assisted in the planning of several events, including an Earth Day event at the Metropolitan to highlight CRC’s Sweet Release Society, and a Memorial Day Sneak Preview of the CRC trail with Todd Katzner, PhD, from the National Aviary. To spotlight these events as well as other CRC happenings, PMA worked with NPower to upgrade and improve CRC’s website.

With these development and marketing efforts, Carolina Raptor Center continues to serve a real niche and need in the Metrolina region as well as the Southeast. For more information, visit the CRC website: www.carolinaraptorcenter.org.