Case Study: Greensboro College – The Chairman’s Challenge
The Challenge: Greensboro College was in the middle of a presidential transition. Annual giving had lagged considerably over the past five years with only 14% of alumni participating. The charismatic chairman of the board expressed interest in stepping up to encourage annual giving to the college. Patton McDowell & Associates and the GC staff were tasked with developing a compelling case for support that would reinvigorate annual giving and demonstrate strong leadership.
The Solution: PMA facilitated a brainstorming process that developed The Chairman’s Challenge – a $50,000 challenge program. The program focused on new and increased giving in order to add dollars to the stagnant giving pool. An engaging photo of the chairman was featured on the brochure and website in order to reenergize the annual fund program. The chairman issued a personal challenge to all alumni, his classmates and members of the board. The program was emphasized in phonathon calling to leverage new giving.
The Results: The alumni responded to the The Chairman’s Challenge giving over $90,000 in new and increased dollars to the annual giving program. Halfway through the fiscal year, giving to the annual fund was over $70,000 ahead of schedule compared to 2008.