PMA Consulting, LLC

Board Engagement is Key to #Fundraising Campaign

Board engagement can be difficult to maintain as time passes during a campaign. Everyone starts out fired up to move forward, but with time, motivation can sometimes take a downward turn. So how do you keep a board engaged for your cause?

The answer lies not in the moment where engagement has been lost, but rather at the beginning of a campaign.

Identify Clear Goals

Knowing what your organization is trying to achieve is a key first step that often gets overlooked. Goals become so generalized into a broad set of “vanilla” ideas that you could almost apply them to any organization.

Bad examples include:

  • “We want to raise a lot of money.”
  • “We want to help as many people as possible.”
  • “We want to educate people about our cause.”

What nonprofit doesn’t want to do these things? The conversation you want to be having should include actual numbers and statistics. Instead of raising “a lot” of money or helping “as many” people possible, insert numbers.

Good examples:

  • “Raising $100,000 means we can help 1,000 families.”
  • “For every 10 people who learn about our cause, on average, two will take some action.”

Making your goals more concrete will keep the board thinking “real world” about the people and cause they are working for, making it easier for them to rally around.

Set Expectations & Roles

Too often, organizations never address the roles board members should be taking in its campaign. With so many moving parts to a campaign, assigned roles make everyone responsible to the cause.

Some roles to consider might include:

  • Phoning donors to say thank you.
  • Enlisting additional volunteers.
  • Seeking sponsors for events.

Think about each member of the board and explore how their potential connections can be put to best use. Also, once roles have been established, stay in contact with them. Let members know about what has worked and not worked. Successes will keep them motivated and engaged.